Shrinking government resources, the growth of cross-sector collaborations, and an increased awareness has led to the global advance of corporate social responsibility. A corporate social responsibility framework is being developed, international standards are being set, and best practices are being shared. This study investigates the development of Merck Thailand’s socially responsible business practices through Zadek’s 2004 five-stage model of social maturity. Merck’s strategic orientation and willingness to share their experiences, including potential pitfalls and the benefits of being a good corporate citizen, demonstrates their intention to be a good corporate citizen in Thailand. This study gives rich context to the contention that leaders of international business can also be responsible citizens. Companies will do well to recognize their transition through various stages of social responsibility in order to leverage their commitment to their stakeholders including customers, employees, stockholders, and the communities where they conduct business.

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Keywords: Corporate Social Responsibility, Corporate Social Leadership, Cross-sector Collaboration, Stages of Corporate Social Responsibility, Brand Management and Corporate Social Responsibility, Corporate Social Maturity, Business and Nonprofit Partnerships, Multinational and Nongovernmental Organizations

Volume 1, 2006